Marcia Sheehan – Founder of NOVA Business Agency - Branding, marketing and mindset support for solopreneurs and small business owners.

Why I Started My Business

I started blogging back in 2013 and launched my first official business not long after. What began as a passion project turned into a deeper observation: many women I met were running their lives and businesses in overdrive, often disconnected from themselves. That led me to launch a self-care society in 2015. For 4 years that business aided women in prioritizing themselves beyond the many roles they lived serving others. During those 4 years, I hosted three annual Connector Conferences. In 2019, with a business partner, we launched an overnight self-care staycation business in Occoquan, Va.

After stepping back into full-time work from 2022 to 2024—as Director of Fundraising Events for a nonprofit and VP of Marketing and Biz Dev for a luxury home builder—I came back to entrepreneurship with a new focus: supporting solopreneurs and small business owners in both strategy and mindset.

NOVA Business Agency was born from my love of helping others simplify, streamline, and stand out through branding and operations consulting.

Favorite Apps & Tech I Use

• Canva for social media content and presentations

• SendSpark for screen recordings walking clients through site audits, to record processes, and personalized video messaging to clients/leads

• Google Workspace for easy email and document storage/sharing

What I’ve Learned as an Entrepreneur

Entrepreneurship is the absolute best crash course in personal development.

I’ve learned that just because you can do everything doesn’t mean you should.

Clarity is everything. Especially in your messaging and mindset.

And lastly, that when you combine good branding with solid back-end systems, you not only attract better clients, you create a business that feels good to run.

I love working with business owners on both strategy and mindset. Let’s connect on LinkedIn