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Book Favorites

If you've been to WorkAway, you may have seen a lot of business books floating around. I often get asked what are my favorites or what authors I've been most influenced by. Here are a few that I recommend for anyone working on a team, profit or not-for-profit.

Without a doubt, Simon Sinek is a must-follow. You can catch some clips of some of his speaking engagements on YouTube and they are great. I also had the opportunity to hear him live in DC when he did his MIndSet Tour. His most famous book is Start with Why: How Great Leaders Inspire Everyone to Take Action and also a great starting point.🤓 One of the main messages of the book is that people don't buy what you do, they buy why you do it. What's your "why"?

I have two all-time favorite marketing gurus, Seth Godin and Malcolm Gladwell. They both also have podcasts, but if you are looking for a more in-depth read or an audiobook these are my recommendations to start with.

This Is Marketing: You Can't Be Seen Until you Learn to See is the core of Seth Godin's years of work in the field and gets to the heart of doing work that matters. So many of his books would be in my top 10! Malcolm Gladwell has some great ones too, The Tipping Point is where I would start if you haven't read his work yet.

A practical how-to for business goal setting and achievement is Traction: Get a Grip on Your Business by Gino Wickman. There are some tried and true business philosophies that are melded together to form the "Entrepreneurial Operating System" to give a structure to how we grow our businesses.

Last but not least, a favorite local author is Daniel Pink. His work is much about human behavior but his book When: The Scientific Secrets of Perfect Timing is a framework to help you discover what the best times of day are to do your best work and also has some fun takeaways to apply to daily life.